Google add weight to websites with SSL

So Google has announced they are giving websites that are on SSL a slight boost in rankings. As read in Search Engine Land the slight “advantage” is just that, only slight.

To explain, Google wants to give a small bonus if your website has one of those nice and trendy padlocks in your browser. Well, it does make sense to a certain degree as its making the web a safer place. Even if you don’t sell anything on your website, nowadays, there is a huge percentage of websites run on a Content Management System (CMS) like WordPress for example. Now, these systems all have a log in area and from my experience, most are not secure without SSL as there is no encryption when entering your login details. For a small fee, or even using a shared SSL, will solve that issue quite quickly. To me, its a “no brainer”, I don’t want to let anyone administer my website, so all my own websites are secure. Secure websites remain unhacked, so there is better content for the end user. This all has to be good news and Google wants it done.

Now, before you go and panic that your site is unsecure, I would just keep this fact in the back of your mind and think about making, at the very least, your login area secure at some stage in the future. At least then you’ll have complete control over what is on your website, for many years to come. That being said, the ranking boost is only minute.

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Conversion Optimisation – A/B Split Testing

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Simply put A/B Split Testing is the comparing of two versions of a website page to see which one performs better. By comparing two website pages with variants to similar visitors you can then determine which one results in better conversion rates.

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How to Successfully Market a Self Storage Facility

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Jetset Marketing knows and understands the needs for successfully marketing a self-storage facility and the associated requirements with effective Search Engine Optimisation and online advertising campaigns.

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What The Dot? Generic Top Level Domains (gTLDs)

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If you don’t know what is happening with gTLDs then it is important to read this as the future of your company may depend on it. The release of gTLDs will affect most organisations and it would be foolish not to pay attention.

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New website launched Jetset Marketing 3.0

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We’ve been so busy building fantastic websites for our customers that we’ve put off redesigning our own! Yet we’ve managed to allocate time, chipped away and here it is the brand new Jetset Marketing website here in all its glory! But its not just a great looking website there are a whole bunch of cool features we’ve added to showcase the latest technologies available.

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